12/5/2019 0 Comments
Benihana of Tokyo - Case Study Example
However, a market research done by Rocky, the president of this hotel, pointed otherwise. Through this research, Rocky realized that many Americans do not trust meals that are prepared in enclosures that are not visible for the customer. Therefore, he ensured that the meals, especially the streak were prepared from a close proximity to the dining table so that customers would be in a position to watch as their meals are being prepared. This boosted the trust of the customers towards the firm.
Unlike other typical restaurants which have 30% of their total space as back of the house, this restaurant has only 22% of the total space left as back of the house (Warner 34). This has increased the space available for the restaurant. Another factor that distinguished this restaurant from others within this locality was the fact that its chefs were all from the parent country, Japan. All of them were young unmarried individuals with high standards of training in hospitality industry. The mannerism of the restaurant, though American in all aspects, had a touch of the Japanese culture, a fact that made it stand out as uniquely cultural. Simply put, the operation of this restaurant is positively unique.
The design choices of this restaurant have positive contributions to the general operative efficiencies. The decision to have the cooking area located close to the dining hall is not only meant to please the customers as they watch their meals being prepared, but it also enhances the efficiency. The cooking area is very close to the customers and therefore the process of serving is easier. As the president of this restaurant admits, this has enabled the management to cut down on the operative cost because it would require a relatively lesser labor as compared to a conventional kitchen location in typical hotels (Page 76). The decision to reduce the back space of the hotel has also improved efficiency of
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